GMF - Genetically Modified Foods
We took part in Young Lions Turkey 2012 which is organizing in many countries. Its a tough competition for 24 hours.
Lots of young advertisers from the best agencies attended.
We asked to create a print advertisement to catch attention to the risks of genetically modified foods.The idea came at the 22th hour. GMF are contain genes from different species like viruses and animals. So we thought if a gene of a different specie combine with a food gene than its beside the point to talk about the same food again.
We created a banana genetic map which points a changed part with a monkey gene. You can guess the result of this meeting. An interesting way to show people what they eat, isn’t it?
As a result of the competition we lost :)
DDB&Co.istanbul
We asked to create a print advertisement to catch attention to the risks of genetically modified foods.The idea came at the 22th hour. GMF are contain genes from different species like viruses and animals. So we thought if a gene of a different specie combine with a food gene than its beside the point to talk about the same food again.
We created a banana genetic map which points a changed part with a monkey gene. You can guess the result of this meeting. An interesting way to show people what they eat, isn’t it?
As a result of the competition we lost :)
DDB&Co.istanbul
Art Director: Canhür Aktuğlu
Copywritter: Özkan Kusay
